A consumer’s use of plastic goes beyond banning the rubbish bags at home and replacing them with newspaper linings. Have they ever wondered how the vegetables got to their plate? From the use of the plastic carton liners protecting and holding their veggies during transport, to the pallet wrap that secured their coffee tins during transit from the factory to retail.
Dive into the backend operations and full transport chain of food and consumer goods and you’ll see that soft plastics are not all ‘bad’.
Ok so, there’s a role for soft plastics but where do we go from here to make it more sustainable?