Sustainable Packaging Insights
Naturally Good Expo 2025: 6 Key Takeaways That Will Shape the Future of Sustainable Packaging
Naturally Good Expo 2025 showed that Australian retailers, brand owners and supply chain teams want clearer, more trusted sustainable packaging choices.
At thinkpac, our mission is to replace virgin plastics with verified post-consumer recycled packaging. The event made one thing clear: the market is ready for education, proof and practical action.
What Naturally Good Expo 2025 Revealed
The Naturally Good Expo may have wrapped up, but the conversations are still growing. As Australia’s leading event for natural, organic and sustainable innovation, it gave us a front-row view of how buyers now think about packaging.
More importantly, the event showed that businesses want to move beyond vague claims. They want packaging that performs well, supports sustainability targets and comes with clear proof.
1. Biodegradable Packaging Was the Most Asked Question
One question came up again and again: “Are your products biodegradable?”
However, when we asked more questions, many people were unsure what they really meant. Some meant compostable. Others meant landfill degradable, recyclable or microplastic-free.
Key takeaway
Retailers and buyers want to do the right thing. However, they need education, not just products. As an industry, we need to move beyond buzzwords and focus on certified, transparent claims.
2. Naturally Good Expo 2025 Showed PCR Education Is Urgently Needed
Many visitors were not familiar with what post-consumer recycled content means. They also wanted to understand why verified PCR is stronger than generic recycled claims.
Once we explained that PCR helps reduce landfill waste, diverts landfill-bound plastic and uses less energy than virgin plastic, the response was clear: “Why isn’t this better known?”
Less Waste
PCR helps divert used plastic from landfill.
Lower Carbon
PCR can require less energy than virgin plastic.
Better Proof
Verified PCR gives buyers more confidence.
Awareness is growing. However, education is still the missing link. The more people understand the lifecycle of PCR, the faster the market can adopt better packaging.
3. Warehouse Procurement Is Lagging Behind on Sustainability
Our PCR pallet wrap solutions gained strong interest. However, the conversations also revealed a clear gap in warehouse procurement.
Many warehouse operators and procurement managers do not always sit inside sustainability discussions. As a result, they often rely on supplier claims that may not have enough proof.
Key takeaway
Real supply chain change will happen when decision-makers at every level, especially logistics and procurement teams, can choose verified sustainable materials with confidence.
4. Collaboration Is Fueling Sustainable Packaging Innovation
One of the most encouraging parts of the expo was meeting other Australian packaging innovators. Many are working on PCR solutions across different material types.
From rigid packaging to flexible film, companies are investing in PCR development and better certification. This is not just a race. Instead, it is becoming a shared movement toward a stronger circular economy.
5. Global Brands Are Asking for Verified PCR Packaging
Another major shift was clear. Large brand owners are now asking better questions. They no longer want surface-level sustainability claims.
Instead, they want verified supply chains, real PCR content and measurable environmental impact.
Verified Supply Chains
Buyers want traceable material sources.
Real PCR Content
Brands want post-consumer material, not post-industrial waste.
Impact Data
Businesses want numbers they can report.
This is where thinkpac can support the market. Our verified PCR content and clear chain of custody help businesses move from claims to proof.
6. thinkpac Is Ready to Lead the PCR Revolution
If one message came through strongly at Naturally Good Expo 2025, it was this: post-consumer recycled content is no longer a nice-to-have. It is becoming the future of packaging.
With verified supply chains, certified PCR resins and a product line that includes bin liners and pallet wrap, thinkpac is not just following the trend. We are helping define it.
What Comes After Naturally Good Expo 2025
In response to the questions we heard at the expo, we are building more educational content to help buyers understand sustainability claims. This includes clear guides on biodegradable, compostable, recyclable and PCR packaging.
You can explore our
ReCree8® resin,
view our
products,
or try the
ReCree8® Impact Calculator.
For broader packaging guidance in Australia, you can also visit the
Australian Packaging Covenant Organisation
and review certification information through
GECA.
Want to learn more?
Move From Green Confusion to Green Confidence
If you are a retailer, sustainability manager or procurement manager looking to reduce carbon impact with verified PCR packaging, talk to the thinkpac team today.
